Herbert Adams does more than just bake pies. We are Pie-oneers. Progressive pie makers who flip tradition on its head and dare to do different. We’ve been doing it for over 100 years so we’re pretty good at it too. As Pie-oneers, we lead the charge with game-changing flavours, always searching for never-done-before ideas to make something you’ve eaten a gazillion times before, feel brand new again. We pie-oneer in our kitchen because we want you to pie-oneer in yours - discovering the glorious potential of the humble pie, which we believe, isn’t humble at all.

That there is no such thing as the humble pie.

In learning the rules, then breaking them. That being predictable is the worst crime you can commit with food.

That a great pie is a perfectly good dinner.

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